Night by Elie Wiesel Essay Example for Free

Night by Elie Wiesel Essay Elie Wiesel, a famed author and survivor of the Holocaust stated quite simply that anyone who witnessed a crime, and did nothing to stop it is just as guilty as the one committing it. Elie Wiesel learned a lot about mans nature by surviving the Holocaust, but his statement about a bystander being just as guilty as the actual criminal is wrong. People are responsible for there own actions, and it is not fair to blame someone for a crime they did not commit, whether they could have done something to stop it or not. During the Holocaust there were over 6 million people persecuted, but there were many more silent bystanders who were unable to do anything because they feared for their lives. It is human nature to look after your own wellbeing and those closest to you, and many people felt if they tried to do something to stop the persecution of Jews it would endanger them in one way or another. In some cases somebody can witness a horrible atrocity, but have no power to stop it. Elie wrote in his book about how he and his fellow Jews were forced to watch the hanging of a young and innocent child by the S.S. The Jews that witnessed the hanging of the boy were all silent bystanders who, according to Elie, should be punished in the same manner that the executioner was. This shows how wrong Elies judgment is. The Jews were unable to do anything to help the boy for fear of their own lives, people cannot be blamed for their most fundamental and primitive instinct which is self preservation. Elie Wiesel experienced a lot of pain and suffering during the Holocaust, but the silent bystanders cannot be punished the same way the actual criminal is no matter what the circumstance is. If Elie truly believes that a silent bystander is just as guilty as a criminal, then that would mean that he is guilty of hanging a young innocent boy and deserves to be killed or sent to prison. Although its easy to see where Elies statement is coming from and why he chose to make it, it is clear that he made his statement more out of emotion than actual logic. I disagree with his judgment because silent bystanders do not always have the power to stop or intervene with the crime without endangering themselves.

Cross-border MA Deals in Vietnam

Cross-border MA Deals in Vietnam The period from 1995 to 2006 There were few MA from TNCs from 1995 to 2006. In this period the legal system in Vietnam had almost no specific provisions for MA, however, until 2006 there were 29 cross-border deals with a total value of 196 million dollars. Those activities was performed on a small scale. A remarkable transaction in this period is when Colgate-Palmolive purchased Son Hai LLC, which owned Da Lan – a famous toothpaste brand name in Vietnam at that time, at three million US dollars (Nguyen 2012). At that moment Da Lan maintained about 30 percent of Vietnam toothpaste market share. However, in 2005 MA market in Vietnam was marked by the introduction of the Enterprise Law including provisions on mergers and acquisitions. In addition, the equitization of State enterprises has been adopted by the Government. Subsequently, other documents such as the 2005 Law on Investment and the 2006 Securities Law also encouraged MA from TNCs. The year 2007 2007 was a year of tremendous growth of MA from TNCs in Vietnam. This is the year after Vietnam joined WTO, and the country had to fulfil its international commitments and improved the investment environment by reforming the legal system and foreign investment policies. Consequently, that event attracted foreign investors to Vietnam MA market. The evidence is that the number and value of MA deals by TNCs in 2007 increased 700 and 1400 percent respectively compared with the previous year. These number marked a turning point in Vietnam MA market. The year 2008 There were some events, which affected cross-border MA market, occurred in 2008. Government decree 139, which became effective on 1 January 2008, remains in force. The decree in principle removed limits on foreign ownership ratios in Vietnamese companies except in relation to public listed companies where the 49 percent cap remained in place (along with a 40 percent cap in public non-listed companies). In addition, sector specific limitations, most importantly in telecoms, financial services and other services remained in place. In addition, one of the most significant regulatory developments in 2008 arising from WTO membership obligations was the granting of licenses to wholly foreign owned banks. The first recipients of such licenses were HSBC, Standard Chartered and ANZ Bank. The number of MA from TNCs in 2008 was 30, increased about 200 percent compared with the number in 2007. The value of all cross-border MA deals was US$ 859 million, increased about 200 percent with the number in the previous year. Notable cross-border MA deals in 2008 included: In July, Jardine Cycle Carriage Limited (JCC) announced that it had acquired a 12 percent interest in Truong Hai Auto Corporation (THACO), a leading Vietnamese automotive company, for a cost of approximately $41 million. In August, JCC acquired a further 8 percent stake for US$ 39 million. THACO was established in Vietnam in 1997 and incorporated as a joint stock company in 2007. THACO’s principal activities include the manufacture, assembly, distribution, retail, repair and maintenance of commercial and passenger vehicles in Vietnam under the Kia, Foton, King Long, Hyundai and THACO brands. The company operates through a network of showrooms and dealers throughout the country. Under the agreement, the Singapore-based company will help THACO promote its automobile sales in Vietnam and other markets in the region. In August, France’s Socià ©tà © Gà ©nà ©rale, which has had representative offices in Hanoi and Ho Chi Minh City since 1989 and is amongst the market leaders in Project and Export Finance in Vietnam, announced the acquisition of 15 percent of Southeast Asia Bank (SeABank). It is understood that Socià ©tà © Gà ©nà ©rale may rise its holding to 20 percent in the future, the maximum allowable under the current regulations. Financial terms of the deal were not disclosed. Headquartered in Hanoi, SeABank has a network of 55 branches and transaction offices covering Vietnam’s principal economic centers. Socià ©tà © Gà ©nà ©rale committed to provide technical assistance to SeABank particularly in the fields of risk management, technology, and international payment services and to strengthen its retail banking product offerings. In August, HSBC became the first foreign bank in Vietnam authorized to hold a 20 percent interest in a domestic bank by increasing its stake in the Vietnam Technological and Commercial Joint Stock Bank (Techcombank) from 14.4 percent to 20 percent. Also in August, in a deal valued at approximately US$ 9.1 million, Daikin Industries Ltd. Of Japan bought Viet Kim Co., a Ho Chi Minh City-based air conditioner distributor. In October, the Asian operating arm of Bunge Limited announced its acquisition of a 50 percent stake in the owner/operator of Phu My Port. The investment provides Bunge with greater opportunities to serve its customers in the growing market for agricultural commodities in Vietnam. The port is located on the Thi Vai River, approximately 70 kilometers from Ho Chi Minh City and is near a large number of commercial feed mills. Phu My Port is the only commercial dry bulk port in Vietnam capable of receiving large, Panamax-class ships. According to Bunge, market forecasts call for aggregate volumes of soybean meal, corn and wheat imports to increase by approximately 10 percent per year over the next five years. United Overseas Bank (UOB), incorporated in Singapore, announced an increase in its shareholding in The Southern Commercial Joint Stock Bank of Vietnam (Southern Bank) from 10 percent to 15 percent in October 2008. The deal value was US$ 15.6 million. UOB purchased its initial 10 percent stake in January 2007 and pledged to provide technical assistance to Southern Bank as part of the agreement. Also in October, Nippon Steel Corp signed a memorandum of understanding to acquire a 10 percent to 20 percent stake in POSCO-Vietnam Co. Ltd., a cold-rolled mill manufacturer and a wholly owned unit of POSCO Co. Ltd., of Korea. A plant owned by POSCO-Vietnam Co. Ltd, which is under construction in the south of the country, has an investment value of approximately US$ 530 million and is expected to start production in September 2009. In December, TBWA Worldwide announced the acquisition of a â€Å"significant shareholding† in Biz Solutions, one of the leading integrated marketing communications agencies in Vietnam. TBWA is committed to bring its global integrated marketing brand â€Å"Tequila† to Vietnam by rebranding Biz Solutions as Biz Tequila. TBWA indicated that the acquisition is part of a long-term investment program in Vietnam in anticipation of significant future growth in the country. In another notable deal in December 2008, Watson Wyatt Worldwide Inc., a global consulting firm, announced that it had acquired SMART Human Resource Vietnam Company Limited (SMART HR), an HR consulting firm. By establishing its operations in Vietnam through this acquisition, Watson Wyatt is aiming to provide its global and regional clients with consulting advice in what it considers one of Asia’s most dynamic emerging markets. The year 2009 Although the number of MA from TNCs continuously increased about 17 percent, their value decreased sharply over 70 percent compared with 2008. The most notable cross-border deals announced during the year were: In October, HSBC Insurance (Asia Pacific) Holdings Limited (HSBC) signed an agreement to increase its shareholding in Bao Viet Holdings, Vietnams leading insurance and financial services group, to 18 percent from the current level of 10 percent for a consideration of VND1.88 trillion (approximately US$105.3 million). A total of 53,682,474 new shares will be issued to HSBC through a private placement to increase HSBCs stake. As part of the original agreement, HSBC continues to hold certain pre-emptive rights allowing it to acquire shares currently owned by the Ministry of Finance with a maximum permitted HSBC shareholding of 25 percent in the five years from signing of the agreement and at prevailing foreign ownership limits thereafter. In October, Taipei Fubon Commercial Bank Co Ltd, a Taiwan based provider of commercial banking services and a subsidiary of Fubon Financial Holding Company Ltd, a listed Taiwan based financial services company, acquired the Vietnamese branches of Chinfon Commercial Bank Co Ltd, a Taiwan based commercial bank and a subsidiary of Central Deposit Insurance Corporation, a Taiwan based deposit insurance company, for a consideration of US$ 78.1 million. In November, a leading Japanese food and beverage company, House Foods Corporation (House Foods), signed an agreement to make an investment of approximately US$20 million in Masan Group Corporation by acquiring 9 million new ordinary shares at a price of approximately VND40,000 per share, representing a stake of around 1.85 percent of the Group’s enlarged share capital. The transaction valued Masan Group Corporation at over US$1 billion. Companies that Masan Group owns and in which it invests include Masan Food Corporation, one of Vietnam’s largest food and beverage companies, and Techcombank, a leading Joint Stock Commercial Bank in which HSBC is a strategic partner. Masan Food Corporation, established in 2003, holds a market share of approximately 50 percent in some of Vietnam’s most popular food product subsectors, including fish sauce and soy sauce. House Foods, founded in 1913 and listed on both the Tokyo and Osaka Stock Exchanges since 1971, is one of the l argest food and beverage players in Japan with a dominant position in the curry category. In July, POSCO, a listed South Korea based steel manufacturer agreed to acquire a 90 percent stake in Asia Stainless Corporation (â€Å"ASC†), a Vietnam based manufacturer of stainless steel, for an estimated consideration of US$50 million. With a current annual capacity of 30,000 tons, ASC (located near Ho Chi Minh City) has plans to expand its production capacity to 85,000 tons per annum by 2010. In December, Sapporo Holdings Limited, a listed Japanese company with interests in alcoholic beverages, soft drinks, restaurants and real estate, agreed to acquire Kronenbourg Vietnam Limited, a Vietnam based producer of beer, from Vietnam National Tobacco Corporation (Vinataba), a Vietnam based company engaged in manufacturing and production of tobacco and cigarettes, and Carlsberg Breweries A/S for a consideration of US$ 25.4million. Under the terms of the agreement, Sapporo acquired a 50 percent stake from Carlsberg Breweries A/S and a further 15 percent stake from Vinataba. The remaining 35 percent stake will continue to be held by Vinataba. Upon completion of the transaction, Kronenbourg Vietnam Limited will be renamed Sapporo Vietnam Limited. The year 2010 In this year both the number and value of MA from TNCs decreased and fall to the bottom during the period from 2007 to 2011. While the number diminished about 8,5 percent the value diminished significantly 60 percent. The most notable cross-border deals announced during the year were: State-owned Oman Investment Fund acquired a 12.6% stake, or 20.208 million ordinary shares, in Hanoibased Petrovietnam Insurance JSC, a unit of state-owned Vietnam National Oil Gas Group (PetroVietnam), for VND40,000 (US$2.12) per share, or a total value of VND808.3 billion (US$42.84 million). Gamuda Land Sdn Bhd, a wholly-owned unit of Gamuda Bhd of Malaysia, agreed to acquire a 60% interest in Sai Gon Thuong Tin Tan Thang Investment Real Estate JSC, a Ho Chi Minh City based real estate development firm majority owned by Sai Gon Thuong Tin Real Estate JSC (Sacomreal), from Sacomreal for VND 23,889 (US$1.29) per share, or a total value of VND 1.533 trillion (US$82.8 million) in cash. Fullerton Financial Holdings Pte Ltd of Singapore acquired a 15% stake, in Mekong Development Joint Stock Commercial Bank, a Long Xuyen-based bank for an undisclosed amount. Orix Corporation of Japan acquired a 25% stake, or 11.408 million ordinary shares in Indochina Capital Vietnam Holdings Ltd, a real estate fund manager and provider of financial services, in a privately negotiated transaction. Commonwealth Bank of Australia, acquired a 15% stake in Vietnam International Commercial Joint Stock Bank (VIB). Whilst information on pricing of this transaction was not made public, this is likely to be one largest deal in terms of deal size since VIB is one of the largest private banks in Vietnam. TNK-BP Holding of Russia, a 50:50 joint venture between BP PLC (BP) and Alfa Group Consortium, agreed to acquire a 35% stake in an offshore natural gas block belonging to BP Plc. Concurrently, TNK-BP agreed to acquire a 32.7% stake in the Nam Con Son Pipeline and Terminal and 33.3% stake in Phi My 3 BOT Power Co Ltd. These transactions were part of a larger overall transaction estimated to have a combined value of US$1.8 billion. The year 2011 The cross-border MA market showed a sign of recovery in 2011 while both the number and value of cross-border MA deals reached higher levels than the year 2008. The number and value increased 35 percent and 1100 percent respectively compared with the previous year. Notable cross-border MA deals in 2011 included: C.P Pokphand, China’s leading animal feed producer bought 70.8 % stake in C.P Vietnam Livestock Co, 100% owned by Thai Charoen Pokphand Group and one of the leading livestock and seafood companies in Vietnam, for $609 million to control Vietnam market. C.P Vietnam, established in 1993, holds a 20% of animal feed market share, 77% of industrial pig farming market and 30% of chicken raising in Vietnam. Holding 70.8% stake in C.P Vietnam is a good opportunity for C.P. Pokphand Co to create an animal feed supply channel from Vietnam and make impact on the prices. VimpelCom spent $196 million to raise its stake in Gtel- Mobile to 49%, to increase its controlling power and actively manage Beeline after 1 year of poor performance. Gtel- Mobile is the developer of Beeline system worth $670 million of which 40% is owned by Vimpelcom and 60% by Gtel. After 1 year of operation, Gtel- Mobile had only 200,000 subscribers compared with the target of 1 million. Vimpelcom decided to pay $196 million to raise its stake in GTel Mobile by 9% to 49% and became Beeline controlling party. Unicharm Corp. acquired a 95% stake of Diana Joint Stock Co for $128 million. Diana currently holds 30% disposable diaper and 40% toilet paper in Vietnam. Unicharm, a Japanese producer of similar goods, targeted to invest in technology and expand production to become the biggest company in Vietnam in disposable diaper and toilet paper. The current market leader in the industry is 100% American owned Kimberly-Clark Co. Unicharm has 25% market share in the Asian but had not appeared in Vietnam before the deal. Diana is a family-run company and the divestment worth $128 million after 15 years from establishment was a remarkable investment. CJ CGV spent $73.6 million acquiring 80% Megastar Media Company (Megastar), Vietnams leading cinema owner and film distributor with 300% annual revenue growth. The Seoul-based CJ-CGV Ltd, an operator of 75 multiplex movie theatres with 610 screens in Korea, a multiplex in Koreantown Los Angeles and five others in China, bought 80% stake of Megastar through acquiring 92% stake in Virgin Islands-registered Envoy Media Partners. Buying Megastar was a part of CJ-CGV’s strategy to expand operation in Vietnam and India. The group planned to spend $23 million in expanding Megastar screen system in Vietnam. This was considered a good deal for CJ-CGV to enter Vietnam’s entertainment market with high growth rate in recent years. Fortis Healthcare International spent $64 million to buy 65% stake in Vietnams Hoan My Medical Corp with nearly 1000 beds. This was the Fortis Healthcare International’s sixth investment in Asia in the past eight months and an important step in consolidating its comprehensive healthcare service in Asia- Pacific. Besides getting support in technology, technique and management skills from Fortis Healthcare International, Hoan My can take advantage of its size and prestige to sustainably develop through improving service quality. Marico, a leading consumer and service firm in India, bought 85% stake of International Consumer Products (ICP) for $62 million. Marico is one of the top consumer goods firms in India with annual revenue of $600 million, focusing on beauty and wellness products. ICP, founded in 2001, has flagship brands such as X-men and Lovite and generated $25 million revenue in 2010 with average CAGR growth of 23% in the past three years. Jollibee Foods bought 49% stake in Viet Thai International (VTI) which owns Highlands Coffee chain. The agreement included VTI’s transferring 60% of its business in Hong Kong (the owner of Hard Rock Cafà ©) to Jollibee Foods and getting a $35 million loan from Jollibee Foods with an interest rate of 5% p.a., due in 2016. After the deal, the joint venture was expected to own 139 stores including 118 ones in Vietnam and 21 in other 5 countries

Advertising and Promotion Strategies

Advertising and Promotion Strategies Scenario You have been hired by an advertiser as a consultant to devise the promotional campaign for the product (Please select any product or business of your choice). The advertiser is not sure about the promotional budget therefore he wants you to advise and develop plan of how effectively can he advertise having your expertise. Besides above the line promotion, he also wants to know about the below the line options that can be offered to him by you. P.7: Differentiate between the characteristics and Objectives of the various below-the-lines promotional Techniques. Below-The-Line Promotion can be classified as above the line and below the line promotion. The promotion activities carried out through mass media for example radio, television, newspaper comes under above the line promotion. Below the line promotion refers to forms of non media communication below the line promotion are becoming increasingly important within the communication mix of many companies. In some ways by which companies do below the line promotions are by exhibition, sponsorship activities, public relations and sales promotions. Sales promotion Below the line sales promotions are short term and companies target the consumers and it is to achieve communication objectives more efficiently in limited budget with pressure on marketing team to achieve the communication objectives. An immediate or delayed incentive to purchase, Expressed in cash or in kind and having only a short term or temporary duration. (Hugh Davidson). Below are the lines of sales promotion: Price Reduction It is known as price discounting and it is done in two ways: Discount to normal selling price of a product More of the product at normal price Price promotions can also have negative effect on brand reputation or just a short term sales boost. Coupons Coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product coupons are issued by manufacturing companies and retailers and the sources for coupons are through mail, magazines, newspapers, internet, and mobile devices. Rebates Rebates are like coupons which offer value to purchasers by lowering the customers final cost for acquiring the product. Rebates often request the purchaser to submit personal data in order to obtain the rebate including name, address and contact information is general required to obtain a rebate and sometime marketers may ask additional information such as reason for purchasing the product Samples: It is a free amount of a product delivered door to door, sent to mail, picked up in a store, attached to another products. Premiums (Gifts): Merchandise offered at a relatively low cost or free as an incentive to purchase a particular product. It can be inside a particular product, or in a package offered. Public Relations The point of public relations is to make the public think favorably about the company and its offerings. Commonly used tools of public relations include news releases, press conferences, speaking engagements, and community service programs. But advertisement is closely related to public relations. the goal of advertising is generating sales, while the goal of public relations is generating good will. The effect of good public relations is to lessen the gap between how an organization sees itself and how others outside the organization perceive it. Public relations involve two-way communication between an organization and its public. It requires listening to the constituencies on which an organization depends as well as analyzing and understanding the attitudes and behaviors of those public. Only then can an organization undertake an effective public relations campaign. Many small business owners elect to handle the public relations activities for their own companies, while others cho ose to hire a public relations specialist. Managers of somewhat larger firms, on the other hand, frequently contract with external public relations or advertising agencies to enhance their corporate image. But whatever option is chosen, the head of a company is ultimately responsible for its public relations. Sponsorship Companies and brands use sponsorships to build brand recognition by associating with an event. Companies try to find the target groups who fit within a specified budget and provide sponsorship benefits that suit the companys objectives. There are various sponsorships which are local, national and international sponsorships. Objectives of Sales Promotion techniques: Many sales promotion techniques used to attract the customers who are using the product for the first time. It is used for introduction of new products. Sales promotion can act as an effective customer information gathering tool. Marketers found that sales promotions are an effective tool for creating interest in a product because creating interest is considered as an important use of sales promotion. Some Sales promotion techniques offer the opportunity for customers to try the product for free or at low cost. Sales promotions are designed in a way to move customers to action or to provide information about product. Sales promotions are to build product awareness and to maximize the demand. Objectives of Public Relations: Public relations objective is to aware consumers about new product launching or to maximize the demand of existing product. Public relation can be used to provide customers with more information about a product. It is also used to build a good image and to maintain a positive relationship with customers. Objective of Sponsorship: The main objective of sponsorship is to increase sales. To aware the customers about a product. To reach target markets. To reach consumer where they live and play. To build relationship with customers. To build image. P8: Recommend the use of individual techniques in two commercial situations. Confed School for Professional Studies Confed is a consultancy which provides information about many U.K universities to the students of Pakistan. It has four branches in Pakistan located in Peshawar, Islamabad, Lahore and Karachi. It provides information to the students who want to study abroad and helps them in selecting their careers. Confed conduct seminars in which that call different student and gave them briefing about different universities in U.K and about the living in the U.K. Besides consultancy business Confed is also offering Higher National Diploma (HND) and classes for ILETS exams. Recommendations for CSPS to improve their business. Confed should distribute flyers in different colleges and universities invite them to their seminars. They should specially target the students of FSC, A-levels. They should give discounts to the student who are applying for the first time and should give them keep the student satisfied. CSPS should make writing pads, pens, and distribute amongst the students of other colleges and universities. In Peshawar every one cannot afford the education in the U.K Confed because it is too expensive. Confed should make their customer realize that if the education is expensive it doesnt matter later on it has many advantages and benefits. Confed should deliver the advantage that a student will get by studying in the U.K. Confed should conduct different campaign for example beatifying university town, this will make a good reputation of confed. They should be participating in social activities. Daewoo Pakistan Sammi Corporation was established as forest products importer in 1954 but has expanded its business to become a dynamic trading company in Korea. From the 1950s, Sammi has been challenging the world market with a great emphasis on conforming to international requirements for the timely delivery of top-grade industrial products, such as Stainless steel, Coated steel, Automotive parts, Wood products various raw material.  Ãƒâ€šÃ‚   Daewoo is a bus service introduced by Sammi cooperation, Daewoo is a bus service which covers almost all the cities of Pakistan. The journey of Daewoo is very relaxing, comfortable and is always on time. Now a days Sammi Daewoo is very popular for traveling in Pakistan. Here we will discuss about three major cities Peshawar, Rawalpindi and Lahore and how can Daewoo improve its services. Recommendations Reservation of Daewoo is made by phone. They should start a service by which there customers can make booking online or through their mobile phones. Sometimes the operator is busy and may not receive call so they should introduce new way of booking of seats on Daewoo that is online booking and through mobile phones. This will save time for their customers and will be much easier. They should give monthly cards to their regular customers worth Rs 2000 and the fare should be deducting from the card automatically. And should also give them discounts. They should also give donations to charitable trust. This is very good for overall reputation of the company. They should launch VIP busses for the executive class and should make the service different than normal routine. For example the menu should be different. Bussed traveling from Peshawar to Lahore should take the route of motorway from Peshawar usually the bus passes through noshera which takes a lot of time. Daewoo should offer snacks in between the journey. P.9 explain the principles and process of campaign management including (Communication goals, situation analysis, Campaign objectives, Strategies and Budget allocation) Goals of communication: The main goal of business communication is to influence, to control our audiences responses in the way we had intended, so that we can fulfill certain aims for ourselves and our organizations. Effective business communication, of course, results in our eliciting the response we desire both in the short term, such as having our audience obey an order, and in the long term, such as having our audience continue to follow the spirit of the policy. Secondary goals such as self-expression, social relationships, and career advancement also involve producing change in knowledge, attitude, or action. With all these complicated variables going on in the communication process, no wonder communication is imperfect. Situation analysis When analysis of the organization as it is at the moment and how it may develop in the future, is important. The analysis has to be executed at an internal level as well as an external level to identify all opportunities and threats of the external environment as well as the strengths and weaknesses of the organizations. There are too many factors internal and external to the firm which includes in situation analysis but some of the important contexts are given below. Historical context Industry analysis Market analysis Competitor Historical context All situations are unique, it is important to know how the firm arrives at the current situation. For compaign plan we should know about the history of the company including mistakes and success and decision that take in past. Industry analysis In industry some factors affect the character and growth in an industry i-e technology, regulations, economic conditions and social factor. In industry we have to identify that, is there any trend of that product or service? Does customer wants to avail it or not?. We should find out what is unique going on another side. We cannot ignore trends in an industry, no matter in what business we are. Market analysis There are different factors that affect decision making. The effect of external environment is unavoidable in all areas of marketing. There are different types of customer. and Each type o customer have their own attitude towards product and process of decision making so while making campaign we have to keep in eye all of our different types of customers. Competitors We cannot ignored competitors strategies while campaign plan. Its not like to follow each other strategies but have to make different, unique and more effective strategy compare to competitor. Campaign objectives Some of the important objectives of campaign are given below. New customer acquisition. Ensure a strong level of public awareness, understanding and support. Revenue. It raises the awareness of decision making, Cross-selling and bundling Churn prevention and management It also helps in feedback. Youll receive valuable tips, suggestions and leading during your referral interviews Stimulate the trends of investment etc. Strategies Strategy is mechanism by which something is to be done. There are infinite numbers of strategies. Developing marketing campaign can do around these three phases: Conduct your own market research. Focus on one or two positions which, based on your research, look like a good fit for you. Create a position thats right for you in a company where you feel comfortable and motivated. Budgeting The most important and difficult step or context is budget the funds, time and human resource for your campaign. There are different methods which usually get follow are given below. Percentage of sales approach is a simple but inexperienced way to deal with issue. Unit of sales approach that allocates funds on a per-unit base rather than percentage of sales basis. In the share-of-market approach the activities of key competitors are factored in to the budget setting process. A funds available approach is used when firms are strapped for cash and need to cover costs and preserve profitability. Tasks for P10 For this task you must: Discuss the importance of integrated and cost-effective campaign. Use appropriate techniques to develop a cost effective and integrated campaign, consider relative costs of various promotional techniques, product life cycle considerations, strategies that can be adopted by firms, positioning strategies, barriers to integration The most important factor of integrated is to control of the promotional process allows for more synergy activity among each of the communication program elements. It also helps organization to arrange a convenient for clients to coordinate all promotional efforts with one agency and agencies with IMC capabilities can create a single image for the client. The importance of cost-effective campaign is giving a guild line to marketing department that promotional message reaches youre intended and targeted audience and also message is understood by audience and the message stimulates the recipients and they take action. Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these objectives, a campaign requires careful planning. There are eight main stages to consider, from defining the target market to setting a budget and schedule. (Steel, Jon, 2010) The most important factor of integrated is to control of the promotional process allows for more synergy activity among each of the communication program elements. It also helps organization to arrange a convenient for clients to coordinate all promotional efforts with one agency and agencies with IMC capabilities can create a single image for the client. Asses our marketing communication It is important in this first step to examine and understand the needs of our target market. Our target markets are the students who want to go abroad for their higher studies. What communication channels will use? In the beginning we place billboards near the colleges, schools, and universities and the other thing we distribute our pump flits to different students and keep the help desk of Confed in different colleges and universities. Objectives Our objectives in a promotional campaign are slightly different from our marketing campaign. Our Promotional objectives are stated in terms of long-term behaviors people are having been exposed to your promotional communication. These objectives must be clearly stated, measurable, and appropriate to the phase of market development. Promotion Mix   In this step we will need to allocate resources among sales promotion, advertising, publicity, and of course personal selling. Dont skimp on either of these areas. We must create awareness among our buyers in order for our promotional campaign to succeed. Promotional Message In this step we will need to sit down with our team and focus on the content, appeal, structure, format, and source of the message. We should keep in mind our promotional campaigns appeal and execution and also objectives. Product life cycle Confed overcome the consultant name as ICAS. ICAS was the good consultants but it never capture the market instead of this Confed in the start was not that much good then it highly advertise their service and to promote their business more they launch an HND which is the good opportunity for the students wants to go abroad and want to study the business. Now a days its in a stage of growth. confed Strategy: Confed standard is good, means they installs the multimedia for lectures, a/cs to create the better environment for the students, But there is something slightly missing in it that now they have to advertise more and more in these days because in these days admissions are open at U.K and also in Pakistan and the other thing is to create their management effective which attracts the parents. P.11: present promotion recommendations in the form of a promotion plan Situational analysis Daewoo Pakistan service was established in 1997 with a new kind of service for traveling and tourism. They have routes to all over Pakistan by providing the relaxing and refreshing service to their customers. Company Analysis Recently they are the largest land travel provider in Pakistan. Daewoo has bus terminal with complete range restaurants, cargo service, and travel service. The main goal of the company is to leave on time and get to destination on time. As Daewoo is an international company but this company has indirect competitors which are private busses and the new Motorway Express which tries to compete with Daewoo. Customer Analysis Today customers are becoming sensitive in terms of traveling and food, many people wish to travel safe, comfortable, on time with reasonable price, airlines are providing this kind of service but the price is high, Daewoo is providing the same service which the people of Pakistan wished. Competitor Analysis Daewoo Pakistan is the leader in bus service they dont have a direct competitor but if we consider the indirect competition, there are lots of busses which are trying to get the customers providing a comfortable travel but they dont have on time delivery and safe travel. About a year ago the new travel service has been introduced by the name of motorway express, but this company is in introduction stage which provides the routes from Peshawar to Islamabad and Rawalpindi. P12: Discuss briefly are the criteria for measuring promotional techniques effectiveness. How would you measure the campaign effectiveness in this scenario? There are many ways through which we can measure the promotional techniques effectiveness. Different companies use different ways to measure their promotional activities. The companies follow up to measure their promotional techniques are following areas. Measuring effectiveness of advertising Measuring effectiveness of sales promotion Measuring effectiveness of personal selling Measuring the effectiveness of advertising To check the number of enquiries from advertising. If the advertising is strong so automatically the sales of the company will be very good. When the sales are there means that the advertising goals have been accomplished. To check the customer awareness before and after the advertising campaign. Number of request for further sales means that the advertising campaign was very strong and more awareness is there in-between the consumers. Levels of repeated sales also show the effectiveness of advertising. To assess the effectiveness of advertising campaign, you can monitor sales, new customer requests for information, phone inquiries, and response from the retailers. Measuring the effectiveness of sales promotion The company must take the feedback of their customers regularly. A sales promotion is constructed to inform customers about the new product. This is possible by advertising in newspaper, and other Medias explaining the product and inviting customers to visit their websites for coupon offers. An activity like this can be measured by tracking the number of people visiting the website. Besides coupons another promotion techniques is price discounting such as 50% discount offer, buy one get one free, reducing cost is a sure way to motivate customers to buy the product. M5: Show in which situations do u think your recommended techniques may not work The recommendation I have given they may not work in the following conditions. We have suggested that we should distribute flyers in different seminars but because of security reasons usually seminar get cancelled, due to which we can face problems. It may affect the image of company while giving discounts. To offer the service of booking Daewoo seats through sms or internet can be costly. If there are not enough funds so the organization will not be able to advertise their product in a proper manner. Lack of human resources resource can be the possible reason of not meeting the required goals. Lack of communication between the staff can also affect the overall business of the Confed. The managers of the organization should keep check on the staff. If the manager is not competent the organization can suffer. If there is political instability the organization might not be successful to achieve its required goals. The organization might not have enough funds to allocate them into other activities M6: Develop the budget for the promotion plan To develop a budget for the promotion plan is a very technical part. We need to allocate out finances in such a way that we can get full benefit out of it by utilizing minimum finances. A budget planed at the beginning of the year and is followed throughout the year. As we are introducing a new product which is a mineral water at the beginning it will need lots of advertising so that people come to know about the product. We are going to make our promotional plan as follows: We will advertise our product in news papers which will cost us about 30,000rs. We will advertise our product on television by giving a contract to an ad agency to make an attractive ad so that the consumers get attracted to it by watching that ad on the television. This can take about 50,000 to 80,000. We will distribute free samples to different retailer which can cost about 4,000rs per retailer. We will make poster, brushers and distribute them in every possible area where people can see then easily. This will also take about 20, 000rs of our finances. We will hire a bill board in a main area, near traffic signal, so that on red light people can see our advertisement. This will cost us about 50,000 to 80,000 per month. M.7: Develop the communication goals through DAGMAR approach. DAGMAR is called (Defining Advertising Goals for Measured Advertising Result) It is an approach to advertising planning and a method for selecting goals and to use those goals to measure performance. It is intend to create awareness, impart information, to develop attitude. There are four stages of DAGMAR approach which is discussed below Awareness: This model is used to aware the customers of the existing brand of a company. Comprehension: To make consumers understand the usage of the product. Conviction (Persuasion): to persuade the consumers to buy the product. Action: To get the consumers to purchase the product. Characteristics of advertising objectives in DAGMAR approach: There are four characteristics of DAGMAR approach which are discussed below Well Defined Objectives: The objectives should be cleared, it should be measurable and specific, and these objectives should be communicated to Copywriters and marketer specialists who develop the advertising message and it will help them to select the specific message for advertisement. Measurable objectives will help for effectiveness of advertisement. Benchmark and Degree of change sough: Benchmark is to target the audience in communication model. It means to know how many target audience are at the stages of communication model. It is must to know the number of target audience who are at awareness stage and at persuasion stage. Well defined target audience: The advertising message should well define to the target audience. It is must to know the person involved in each stage of communication. Like some audience are at understanding stage and some are target audience and maybe some are at persuasion stage. Specified time period: The time period of advertising should be specified for achievement of objectives. Most of companies specify the time period from months to year period it depends on situation and degree of change sought. If a companys objective is to increase brand awareness than it can be done in short time through mass media. But if objective of the company is increase the understanding and persuasion of branch loyalty than it takes time. D5: Show how your promotion plan activities will be planned, managed and organized. We can plan and manage our promotional activities as follow: We will divide the task amongst our employees so that each and every task is done in a proper manner. Like this there wont be a burden on one person. For advertising on television we have to look up in best advertising agency, do that they can make our ad more attractive. We will gave our products on much more discounted rates then our competitors We will provide our product to different Hotels, restaurants so that more people consume our product. Also take feedback from our customer that how we may improve our product.

The Effectiveness of Sanctions Essay -- Diplomacy

Throughout the past century the world has seen two world wars, several dozen border conflicts, and civil uprisings with the eventual ousting of a leader. These conflicts are usually outside of media attention so all of the lives lost, corrupt leadership, and downright dishonesty is never revealed to the international public. Physical violence has always been the direct means to solving most of these conflicts but with a cost. Both side usually lost hundreds and sometimes thousands of lives and in the end there was never a plan in place to ensure these problems never occurred again. Following the completion of the Cold War sanctions have been reestablished to ensure a government or country can be held accountable without having to use lethal measures. If there was a way to cut off import and exporting of resources to the corrupt government it would force them to comply with international laws without having to use military actions. In the past sanctions have been placed on count ries that have defied basic human needs, committed atrocious crimes against neighboring countries, or posed a threat so great to others (use of weapons of mass destruction) that the United Nations stepped in to protect those who could not protect themselves. Sanctions are put into place in the hopes of causing hardship for any country’s government and to ensure complete compliance has been established before these sanctions are lifted. Although these measures are not supposed to create a hardship to the main populous, over time they usually occur. History has shown us that over a short time period sometimes these restrictions work, but do they actually create an atmosphere in these countries to ensure these situations or crimes never happen again? ... ...? The Moral and Political Issue. By David Cartwright, October 1995: http://www.sanctionsandsecurity.org/wp-content/uploads/humanitarian_sanctions_.pdf (accessed 18 March 2012). 2. Q&A: Syria sanctions, 27 November 2011, BBC Mobile News Middle East: http://www.bbc.co.uk/news/world-middle-east-15753975 (accessed 18 March 2012). 3. Kimberly Ann Elliott, Institute for International Economics, "Evidence on the Costs and Benefits of Economic Sanctions," Statement before the Subcommittee on Trade of the House Ways and Means Committee, October 23, 1997. The text of her statement can be found at http://www.iie.com/sanctns.htm. 4. 14 UN Press Release SG/SM/7360, echoing Lloyd Axworthy, ‘Forward’ in David Cortright and George A. Lopez, The Sanctions Decade: Assessing UN Strategies in the 1990s (A Project of the International Peace Academy; Boulder, CO: Lynne Rienner, 2000)

A look a Pratical Magic :: essays research papers

Practical Magic was released October 16, 1998. The story is about two sisters who break a curse that had been placed on their family for over 200 years, by their ancestor Maria. Throughout the movie the theme is magic. Practical Magic helps to break the false images placed on witches and magic throughout time, but at times, the movie, still upholds some of the negative views of witches. There are many stereotypes that are set upon modern witchcraft and magic in today’s society that Hollywood has helped to maintain. In society there are people that are the selected voice of the general public in critiquing movies. I will be looking at Practical Magic’s use of magic to see how they break or perpetuate the following stereotypes: physical appearance of a witch, the witch as an outcast, and the types of magic and how they were shown throughout the movie. When looking at the main characters: Sally, Gillian, Jet and Frances, the viewer will see different physical appearances of how Hollywood views the possible appearance of a witch A witch throughout history is usually a hag, old, poor, handicapped, or ugly (Guiley 371). In the movie, the Owens women are what most people would consider quite beautiful. They are just like normal people with the exception of the fact that they have a gift. The aunts: Jet and Frances in the movie would be considered to follow the typical stereotype of a witch that is old but even though they are typical old woman that lives on the outskirts of town they break the stereotypical medieval image of a witch being ugly and a hag but they also perpetuate other stereotypes by dressing in lavish 19th century clothing. Their style screams â€Å"I’m different†. The aunts seem to be aging quite well. They appear to look young for their age. In one scene, when the detective goes in to town to ask about t he Owens’ sisters, he gets an ear full about how the aunts don’t age. Many in the town believe this is due to the fact that they are witches. There is one more image of a witch portrayed in history. This image is from the other end of the spectrum. Instead of being a hag or ugly, she is beautiful and a seductive woman. Sally destroys the image of both of the stereotypes of what a witch looks like.

The Skating Party

The short story â€Å"The Skating Party† by Merna Summers is about a love triangle conveying the theme that it is essential for individuals to make rational decisions because they will have to endure the consequences for the rest of their lives. Having been raised on a farm in Willow Bunch, Nathan Singleton aspired to become a farmer with a devoted wife. Contrary to his goal, he left his home and relocated to the city to become a teacher. Then, he ultimately returned to Willow Bunch to focus on his farming career. â€Å"In some ways it seemed as if he had never really left Willow Bunch†¦I found it hard to imagine him as I knew he must be in his classroom: wearing a suit, chalk dust on his sleeve, putting seat work on the blackboard. He didn't even talk like a teacher. † (Summers 187-188) The significance of character revelation in this quote highlights Nathan's personality traits that are reminiscent of a stereotypical farmer. This justifies why Maida found it diff icult to visualize Nathan possessing personality traits pertaining to a stereotypical teacher. With further inference, it can be concluded that his specific traits didn't effectively complement his teaching career.This incompatibility influenced him to return to Willow Bunch, where his childhood aspiration almost came to fruition when he became engaged with Eunice Lathem. Though unfortunately, he receded to teaching in the city once again after her demise. Nathan's indecisive demeanour regarding his career is symbolized by engraving a tattoo on your body. The consequence was the absence of occupational stability in his life, a reminder which is symbolized by the fact that a tattoo is permanently etched onto your skin.Secondly, the theme of â€Å"The Skating Party† is reinforced through Delia's decision to skate with Nathan at the skating party. Due to the lengthy duration of time they spent together, Eunice became infuriated because she detected intimacy. Delia then agreed to skate with Eunice in order to calm her down. Eventually, they both fell through the ice; Eunice's death was the price for Delia's survival. â€Å"Eunice Lathem's sister, whose name was Delia Sykes, moved away from Willow Bunch right after the accident. † (Summers 191) This quote represents Delia's character development.From a very extroverted, flamboyant character, she confined herself in a shell due to the torment caused by the outcome of her decision and its role in Eunice's death. This categorizes her as a dynamic character. She then left Willow Bunch, believing that isolating herself from her friends and family would be the only way to atone for her mistake. Delia made an irrational decision to skate with Nathan which is symbolized by choosing to have a tattoo drawn onto your skin. Her decision indirectly resulted in Eunice's death, a traumatizing experience she endured for the rest of her life that is symbolized by the adherence of a tattoo.It will always be with her; o ne glance at it will remind her of the skating party. Lastly, the theme of â€Å"The Skating Party† is accentuated through Nathan's decision to save Delia instead of Eunice. â€Å"The one pair of arms had white fur around them. And I reached for the other pair† (Summers 199) This quote revealed Nathan's true desire and who he valued the most in his life. It also implies the inner conflict he experiences, such as reflecting on the credibility of his decision and evaluating possible outcomes if he acted differently.Such thoughts prevent him from achieving tranquility. Like a tattoo, the remorse Nathan's burdened with will stay for the remainder of his life as a result of choosing to save Delia and allowing Eunice to perish. Nathan's inability to choose a career, Delia's decision to skate with Nathan, and Nathan's decision to save Delia instead of Eunice emphasizes the theme of â€Å"The Skating Party†: it is necessary to make decisions rationally in order to avoid regrets and live a satisfying life.

Project Management Essay

Project management is one of the most important and critical tool or technique, which defines the entire course of development of any kind of project. Project management works as an ignition for the chain reaction of the whole development cycle. It also helps to layout each and every step of the development cycle and defines the action plan to be followed during the risk-conditions. Not only this, project management methodologies help track down the success rate for a project and improve the understandability of the workforce. Conventionally, any project management approach revolves around the 5 basic processes involved in project management, named as: †¢ Initiation: This step determines the nature and scope of the project. All the basic elements of the project like requirements analysis and feasibility, review of current operations, goals are determined. It is the most crucial stage and if performed incorrectly, results in the failure of the whole project. †¢ Planning & design: This stage basically helps to plan time, cost, and resource during the course of the development. Risk planning is also performed to effectively tackle uncertainties. †¢ Executing consists of the activities used in the process to work in sync with the project plan so as to meet the deadlines of different milestones. †¢ Monitoring & control: These processes verify and validate the activities and their sequence and timelines with the project plan. The quality of activities is also considered here. †¢ Closing includes the formal acceptance of the product so developed. Administrative and other formal activities are performed to release the product to the end-user or client after thorough testing. Different project management approaches are designed for easily carrying out the different process in a planned way for accomplishing all the requirements. Each approach have key feature of its own which keeps the activities in sync with the project plan. Some project management approaches are: †¢ The traditional approach: This approach is the most basic approach in project management. It is quite similar to the waterfall model in software development services. All the five processes are executed in sequence, with the extension of recursive-ness of a few processes to support the development cycle. †¢ PRINCE2: It is a structured approach for project management introduced in 1996. It posses the  key feature of automatic control of any deviation observed against the project plan. Each specified process in this approach, has its key input and output with the associated activities to be performed and specified goals of those activities. Processes are divided into manageable stages and close monitoring of each stage results in an organized and controlled rolling out of activities. †¢ Lean Project-management: This approach to project management is based on the concept of lean-manufacturing. Lean-manufacturing is centered on the elimination of wastage in order to minimize the cost of production and hence improving the quality of the product. †¢ Event Chain methodology: It has a key feature of identifying and managing events and event chains which affects the schedule of the projects. This approach helps in handling the negative impact & allows the modeling of uncertainties in project schedule. However, it is not necessary that all the project management methodologies work well. In the dynamic industry environment, the basic aim of any project management strategy is to accomplish a task. However, it should be within the allocated budget and time while maintaining the quality of the final product. Project management approaches enable organisations to accomplish projects efficiently, addressing both internal constraints and dynamic external situations in the interim. Project management enables organisations to prevent or remove internal project constraints and also adapt to unforeseen changes in project scope or goals. An organisation can, depending on its requirements, either adopt a standard project management approach or combine multiple approaches. Additionally, an organisation has the advantage of project management software applications which facilitates intelligent planning, constraint removal and monitoring of projects. Here is a list of standard project management approaches. Traditional approach The traditional approach assumes that the project scope and goals will remain constant till project completion. Obviously, a project manager plans and identifies project resources based on this assumption. The traditional approach lays down the following project phases: †¢ Project initiation †¢ Project planning and design †¢ Project monitoring and control †¢ Project execution †¢ Project completion Since the approach is inherently rigid, many organisations may choose a hybrid project management approach. Critical chain approach The approach assumes that at least one constraint (behavioural or process-related) is likely to hinder projects which utilise complex processes and a large number of cross-functional teams. The approach recommends the use of behavioural and mathematical sciences to first predict, and then analyse and remove constraints. The project team can use data to remove the constraints. For example, if productivity is a foreseen concern, then a project manager could track the actual time spent by team members on the job. This approach is useful in sending quality deliverables on time by proactively removing constraints. Extreme project approach This approach is suitable for projects which handle dynamic situations, such as, changing customer requirements. Often, it may not be possible to obtain a full clarity of requirements and a project may purely be guided by market changes. The mobile phone industry, which experiences rapid changes, is a case in point. The project team, hence, plans purely on the basis of the currently available data and depending on requirement changes, modifies plans. Event chain project approach According to this approach, a single constraint can create a chain of constraints and severely impede a project. For example, in a project, if several departments depend on one another, then constraints in any one department can negatively impact the productivity of downstream departments. A project team can use past data to foresee a negative event and identify  preventive measures. Reliable data, collected over time, can even help track event chains. The Gantt chart is a popular event chain tracking tool. The event chain approach, hence, could be an excellent problem solving approach for critical projects. Project management software — how useful is it? Project management software capabilities have expanded notably and it gives more than just scheduling meetings and activities. A project management tool can estimate the effort, monitor project progress and highlight risks. It can also preserve historical data on past projects, which can be extremely useful in foreseeing constraints. Project management tools are available as desktop, web-based and collaborative applications and they are compatible for every type of project management approach. Many organisations have begun to adopt a hybrid project management approach, by combining the best features of standard project management approaches. This approach has been beneficial and indeed goes to show how flexible the project management approaches are. Read more at http://www.business2community.com/strategy/differing-approaches-to-project-management-0154472#iEJ2HHvpfEMXGPye.99